The Third Place for Modern Motherhood
Where Moms Continue Meeting
Sept | 26
Confidential and Proprietary Information
The Third Place for Modern Motherhood
Where Moms Continue Meeting
Sept | 26
Confidential and Proprietary Information
Confidential and Proprietary Information
The Problem
Modern mothers are more connected than ever — and more isolated than ever.
After birth:
- Structured programs end after 6–8 weeks
- Friend groups dissolve
- Support becomes fragmented
- Community disappears
There is no consistent physical third place designed specifically for early motherhood and babies.
Confidential and Proprietary Information
The Solution
A Structured Model for Modern Motherhood
Newborn Core
High-frequency support during the most emotionally intensive stage of early motherhood. Structured guidance + peer bonding creates initial attachment.
Continuity Membership
Transition into a lower-frequency, identity-driven home base. Community stabilizes. Retention compounds.
The Retention Engine
A recurring membership model supported by events, expert sessions, and milestone programming — designed to extend lifetime value beyond the newborn window.
Confidential and Proprietary Information
How It Works
A membership-based space centered around expert guidance, connection, and early childhood development.
Phase 1: Newborn Core (0–12 Months)
- Facilitated circles
- Sleep & feeding support
- Developmental guidance
- 2–3x/week engagement
- Habit-building routines
Phase 2: Continuity Membership (12–36 Months)
- Age-based play labs
- Milestone events
- Expert office hours
- 2–4 visits/month
- Community anchoring
Phase 3: Extended Community (Future Rollout)
Advanced programming and curated experiences for seasoned mothers, introduced after multi-location scale. Maintains brand loyalty and extends lifetime value.
Confidential and Proprietary Information
The MomSpace Platform
The connective layer powering both member experience and studio scale.
For Members
- Ongoing expert access
- Stage-based Spaces and discussions
- Educational resources
- Event registration
- Continuity between visits
For Studios
- Franchisee dashboard
- Membership management
- Curriculum delivery
- Operational playbooks
- Data & retention tracking
The platform bridges physical connection with digital continuity — creating scalable infrastructure for national growth.
Confidential and Proprietary Information
Target Market
MomSpace launches in premium coastal and high-growth submarkets with dense concentrations of affluent young families.
We focus intentionally on communities with:
- $100K+ average household income
- High discretionary parenting spend
- Concentrated birth rates within 10-mile radius
- Established wellness and boutique retail ecosystems
- Cultural appetite for structured enrichment
Representative Launch Markets
Confidential and Proprietary Information
Premium Consumer Alignment
Modern parents are already spending at premium levels on trusted early-childhood brands.
premium mobility + design
$500-$2K strollers
luxury diaper subscription
$200+/month
smart nursery technology
$70-$200 per device
premium baby carriers
$400–$1,000+
We are building the experiential layer of the premium baby market.
Confidential and Proprietary Information
Business Model
Predictable Revenue + Scalable Expansion
1 — CORE RECURRING REVENUE
Membership Model
- $250 avg monthly
- 110–140 members per location
- $30K–$40K+ monthly stabilized revenue
2 — LIFETIME VALUE EXPANSION
High-Margin Experiences
- Workshops
- Expert intensives
- Milestone events
- Drop-in programming
3 — CAPITAL-EFFICIENT EXPANSION
Franchise Model
- Upfront franchise fees
- Ongoing royalties
- Shared brand + playbook
4 — ENTERPRISE LAYER
Technology Platform
- Location-to-location network
- Member continuity across cities
- Long-term SaaS-style value creation
Confidential
Flagship Location Opening: Newport Beach
Exterior
Interior
Avg Income (1mi)
Population (5mi)
Daytime Pop.
Premium demographic profile with high household incomes and dense young family population — ideal for MomSpace flagship location.
Confidential and Proprietary Information
Studio Unit Economics
Location 1 — Stabilized Model
Average Monthly Membership
$250
Members
125
Monthly Recurring Revenue
$31K+
Annual Recurring Revenue
$375K+
Revenue Expansion Layer
Drop-ins · Workshops · Expert Sessions · Special Events
Comparable studios in market: ~$500K+ annual gross
Confidential and Proprietary Information
Expansion Strategy
Designed for Multi-Location Scale from Day One
Stage 1
Prove the Engine
Flagship Corporate Location
- Validate retention + revenue density
- Lock in repeatable unit economics
- Codify operating systems + brand standards
Stage 2
Controlled Replication
Corporate + Founding Franchise Partners
- Launch 3–5 additional markets
- Validate geographic transferability
- Introduce select franchise operators
- Formalize training + centralized support systems
Stage 3
National Hybrid Rollout
20–50 Locations
- Corporate + franchise expansion model
- Centralized technology + member platform
- Brand governance at scale
- Capital-efficient national growth
Confidential and Proprietary Information
Vision
MomSpace becomes the premium third place for early motherhood—trusted, repeatable, and nationally scalable.
Positioned to become the Starbucks of modern motherhood: a consistent, membership-based destination where mothers return weekly for expert guidance, community, and developmental programming.
Long-term path:
- →Multi-location rollout → standardized flagship model
- →National legacy brand
- →1,000+ potential territories (birth + income density markets)
- →Platform as the operating system for members + franchisees
- →The national third place for early motherhood
Confidential and Proprietary Information
The Ask
Raising
$250K
Post-Money SAFE
Flagship Launch
Stage
Flagship validation — proving the model before scaling.
Purpose
- Establish the flagship location
- Validate retention & unit economics
- Build a franchise-ready operating system
- Activate platform infrastructure
Confidential and Proprietary Information
Leadership
Tatyana Biafore
Founder & CEO
BBA in International Business, Northwood University
Experience in brand positioning, operations, and go-to-market execution
Founder-led development of MomSpace platform and concept
Susan Grueneberg, Esq.
Legal Counsel
Band 1 Chambers USA Franchise Law
Former ABA Forum on Franchising Chair
Scott Jewett
Project Manager / Franchise Development
Developed franchise programs for 60+ companies
Advised major national brands on expansion strategy
Led franchise expansion across 600+ locations globally
Confidential and Proprietary Information
Disclaimers
Forward-Looking Statements
This presentation contains forward-looking statements regarding future events, financial projections, and business plans. These statements are based on current expectations and assumptions and are subject to risks and uncertainties. Actual results may differ materially from those expressed or implied in these forward-looking statements.
Early-Stage Investment Risk
Investment in early-stage companies involves substantial risk and may result in partial or total loss of investment. Past performance is not indicative of future results. Investors should carefully consider their financial situation and risk tolerance before investing.
No Guarantee of Returns
Projections and financial forecasts presented are estimates only and should not be relied upon as guarantees of future performance. There is no assurance that the company will achieve its stated objectives or that any investment will generate positive returns.
Not an Offer to Sell
This presentation is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy securities. Any such offer will be made only through definitive offering documents and subject to applicable securities laws.
Please consult with legal and financial advisors before making any investment decisions.
The Third Place for Modern Motherhood
Where Moms Continue Meeting
Sept | 26
Confidential and Proprietary Information
Confidential and Proprietary Information
The Problem
Modern mothers are more connected than ever — and more isolated than ever.
After birth:
- Structured programs end after 6–8 weeks
- Friend groups dissolve
- Support becomes fragmented
- Community disappears
There is no consistent physical third place designed specifically for early motherhood and babies.
Confidential and Proprietary Information
The Solution
A Structured Model for Modern Motherhood
Newborn Core
High-frequency support during the most emotionally intensive stage of early motherhood. Structured guidance + peer bonding creates initial attachment.
Continuity Membership
Transition into a lower-frequency, identity-driven home base. Community stabilizes. Retention compounds.
The Retention Engine
A recurring membership model supported by events, expert sessions, and milestone programming — designed to extend lifetime value beyond the newborn window.
Confidential and Proprietary Information
How It Works
A membership-based space centered around expert guidance, connection, and early childhood development.
Phase 1: Newborn Core (0–12 Months)
- Facilitated circles
- Sleep & feeding support
- Developmental guidance
- 2–3x/week engagement
- Habit-building routines
Phase 2: Continuity Membership (12–36 Months)
- Age-based play labs
- Milestone events
- Expert office hours
- 2–4 visits/month
- Community anchoring
Phase 3: Extended Community (Future Rollout)
Advanced programming and curated experiences for seasoned mothers, introduced after multi-location scale. Maintains brand loyalty and extends lifetime value.
Confidential and Proprietary Information
The MomSpace Platform
The connective layer powering both member experience and studio scale.
For Members
- Ongoing expert access
- Stage-based Spaces and discussions
- Educational resources
- Event registration
- Continuity between visits
For Studios
- Franchisee dashboard
- Membership management
- Curriculum delivery
- Operational playbooks
- Data & retention tracking
The platform bridges physical connection with digital continuity — creating scalable infrastructure for national growth.
Confidential and Proprietary Information
Target Market
MomSpace launches in premium coastal and high-growth submarkets with dense concentrations of affluent young families.
We focus intentionally on communities with:
- $100K+ average household income
- High discretionary parenting spend
- Concentrated birth rates within 10-mile radius
- Established wellness and boutique retail ecosystems
- Cultural appetite for structured enrichment
Representative Launch Markets
Confidential and Proprietary Information
Premium Consumer Alignment
Modern parents are already spending at premium levels on trusted early-childhood brands.
premium mobility + design
$500-$2K strollers
luxury diaper subscription
$200+/month
smart nursery technology
$70-$200 per device
premium baby carriers
$400–$1,000+
We are building the experiential layer of the premium baby market.
Confidential and Proprietary Information
Business Model
Predictable Revenue + Scalable Expansion
1 — CORE RECURRING REVENUE
Membership Model
- $250 avg monthly
- 110–140 members per location
- $30K–$40K+ monthly stabilized revenue
2 — LIFETIME VALUE EXPANSION
High-Margin Experiences
- Workshops
- Expert intensives
- Milestone events
- Drop-in programming
3 — CAPITAL-EFFICIENT EXPANSION
Franchise Model
- Upfront franchise fees
- Ongoing royalties
- Shared brand + playbook
4 — ENTERPRISE LAYER
Technology Platform
- Location-to-location network
- Member continuity across cities
- Long-term SaaS-style value creation
Confidential
Flagship Location Opening: Newport Beach
Exterior
Interior
Avg Income (1mi)
Population (5mi)
Daytime Pop.
Premium demographic profile with high household incomes and dense young family population — ideal for MomSpace flagship location.
Confidential and Proprietary Information
Studio Unit Economics
Location 1 — Stabilized Model
Average Monthly Membership
$250
Members
125
Monthly Recurring Revenue
$31K+
Annual Recurring Revenue
$375K+
Revenue Expansion Layer
Drop-ins · Workshops · Expert Sessions · Special Events
Comparable studios in market: ~$500K+ annual gross
Confidential and Proprietary Information
Expansion Strategy
Designed for Multi-Location Scale from Day One
Stage 1
Prove the Engine
Flagship Corporate Location
- Validate retention + revenue density
- Lock in repeatable unit economics
- Codify operating systems + brand standards
Stage 2
Controlled Replication
Corporate + Founding Franchise Partners
- Launch 3–5 additional markets
- Validate geographic transferability
- Introduce select franchise operators
- Formalize training + centralized support systems
Stage 3
National Hybrid Rollout
20–50 Locations
- Corporate + franchise expansion model
- Centralized technology + member platform
- Brand governance at scale
- Capital-efficient national growth
Confidential and Proprietary Information
Vision
MomSpace becomes the premium third place for early motherhood—trusted, repeatable, and nationally scalable.
Positioned to become the Starbucks of modern motherhood: a consistent, membership-based destination where mothers return weekly for expert guidance, community, and developmental programming.
Long-term path:
- →Multi-location rollout → standardized flagship model
- →National legacy brand
- →1,000+ potential territories (birth + income density markets)
- →Platform as the operating system for members + franchisees
- →The national third place for early motherhood
Confidential and Proprietary Information
The Ask
Raising
$250K
Post-Money SAFE
Flagship Launch
Stage
Flagship validation — proving the model before scaling.
Purpose
- Establish the flagship location
- Validate retention & unit economics
- Build a franchise-ready operating system
- Activate platform infrastructure
Confidential and Proprietary Information
Leadership
Tatyana Biafore
Founder & CEO
BBA in International Business, Northwood University
Experience in brand positioning, operations, and go-to-market execution
Founder-led development of MomSpace platform and concept
Susan Grueneberg, Esq.
Legal Counsel
Band 1 Chambers USA Franchise Law
Former ABA Forum on Franchising Chair
Scott Jewett
Project Manager / Franchise Development
Developed franchise programs for 60+ companies
Advised major national brands on expansion strategy
Led franchise expansion across 600+ locations globally
Confidential and Proprietary Information
Disclaimers
Forward-Looking Statements
This presentation contains forward-looking statements regarding future events, financial projections, and business plans. These statements are based on current expectations and assumptions and are subject to risks and uncertainties. Actual results may differ materially from those expressed or implied in these forward-looking statements.
Early-Stage Investment Risk
Investment in early-stage companies involves substantial risk and may result in partial or total loss of investment. Past performance is not indicative of future results. Investors should carefully consider their financial situation and risk tolerance before investing.
No Guarantee of Returns
Projections and financial forecasts presented are estimates only and should not be relied upon as guarantees of future performance. There is no assurance that the company will achieve its stated objectives or that any investment will generate positive returns.
Not an Offer to Sell
This presentation is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy securities. Any such offer will be made only through definitive offering documents and subject to applicable securities laws.
Please consult with legal and financial advisors before making any investment decisions.