The Third Place for Modern Motherhood
Where Moms Continue Meeting
Tatyana Biafore — Founder & CEO
Version 3.0
Confidential and Proprietary Information
The Third Place for Modern Motherhood
Where Moms Continue Meeting
Tatyana Biafore — Founder & CEO
Version 3.0
Confidential and Proprietary Information
Confidential and Proprietary Information
The Problem
Modern mothers are more connected than ever — and more isolated than ever.
After birth:
- Structured programs end after 6–8 weeks
- Friend groups dissolve
- Support becomes fragmented
- Community disappears
of new mothers report feeling isolated
There is no consistent physical third place designed specifically for early motherhood and babies.
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The Solution
MomSpace is a premium membership-based wellness and community space for mothers and children 0–36 months.
High-frequency support during the most emotionally intensive stage of motherhood
Expert-guided connection and developmental support
A continuity home base that evolves as children grow
Membership-driven model supported by experiences, events, and programming
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How It Works
A structured membership experience centered around connection, guidance, and early childhood development.
Phase 1
Phase 1 (0–12 Months)
- Facilitated circles
- Sleep and feeding support
- Developmental guidance
- 2–3 visits per week
This is where retention begins.
Phase 2
Phase 2 (12–36 Months)
- Age-based play labs
- Milestone events
- Expert office hours
- 2–4 visits per month
Frequency lowers. Identity stays.
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Why This Model Works
Retention is designed, not hoped for.
Small cohort-based micro-groups create real relationships
Standing weekly routines build habit and consistency
Lifecycle progression keeps the experience evolving
Belonging drives long-term engagement
This creates strong retention and predictable recurring revenue.
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Market Opportunity
MomSpace launches in premium newborn markets — high-income communities with dense young family populations and strong early-childhood spending behavior.
Representative Markets
Newport Beach • Manhattan Beach • Palo Alto • Westport • Scottsdale
Approximately 50 similar premium submarkets nationwide.
Premium Ecosystem
Parents are already spending at premium levels on early-childhood brands such as Nuna, Coterie, Hatch, and Artipoppe.
MomSpace is building the experiential layer of this premium ecosystem.
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Business Model
Predictable Revenue + Scalable Expansion
CORE REVENUE
Memberships
Monthly memberships drive recurring revenue and retention.
LTV EXPANSION
Experiences
Workshops and expert sessions increase lifetime value.
SCALE ENGINE
Franchise
Franchise expansion enables capital-efficient national growth.
ENTERPRISE LAYER
Platform
Platform layer creates long-term enterprise value.
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Unit Economics (Per Location)
Per-location performance at steady state
Average Membership
$250/month
Target Capacity
110–140 members
Monthly Revenue
$30K–$40K+
Annual Revenue
$360K–$480K+
Gross Margins
55–65%
Breakeven
Month 9–12
Payback Period
18–24 months
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Vision
MomSpace becomes the national third place for early motherhood.
- Network of premium physical locations
- Membership continuity across early childhood years
- Platform layer connecting locations
- 1,000+ potential territories long term
Positioned to become the category-defining brand in modern motherhood support.
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Team
Tatyana Biafore
Founder & CEO
Brand positioning, operations, and go-to-market execution. Founder-led development of the MomSpace concept and platform.
Supported by experienced advisors in franchise law and national expansion strategy.
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The Ask
We are raising $250K on a post-money SAFE to fund a 12-month flagship validation cycle.
Use of Funds
- Secure and build Location 1
- Prove retention and unit economics
- Build operating playbook
- Prepare for multi-market rollout