Where Mom's Are Meeting

MomSpace

Jan | 2026

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MomSpace

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Page 2

The Problem

73%

of new mothers report feeling isolated or alone

90%

moms agree public places are not clean for play

85%

of moms struggle to find local peer support

MomSpace

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The Solution

Physical Studio
1

Physical Studios

Beautifully designed spaces for classes, playdates, and community events

Digital Platform
2

Digital Platform

Connect with moms nearby, join classes, access expert resources 24/7

Expert Network
3

Expert Network

Lactation consultants, sleep trainers, and wellness coaches on-demand

Designed for ritual and belonging.

Membership drives retention. Drop-ins expand access.

MomSpace

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Page 4

Digital Platform Architecture

Platform Pillars

Stage-Based Digital "Spaces"

Distinct digital environments aligned to stages of motherhood (prenatal, infant, toddler, beyond), mirroring the physical studio experience and evolving with each mother over time.

Connected Community & Continuity

Ongoing peer connection, discussion, and support that persists beyond classes or locations, enabling long-term engagement rather than time-bound participation.

Personalized Experience Layer

Data-informed recommendations for content, community, and resources based on stage, behavior, and engagement patterns.

Intelligence & Insights Engine

Aggregated, anonymized data used to optimize retention, programming, lifecycle journeys, and future product expansion.

Why It Matters

Physical studios are the front door

The platform is the business

Locations generate signal; the platform compounds value across markets

MomSpace

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Business Model

Revenue Stream
MomSpace
Franchisee

Digital Platform Revenue (No Physical Studio)

Member Subscriptions: $29/mo for full access to chat and stage-based digital Spaces.

✓

Franchise Fees

$30K initial fee per territory + 6% ongoing royalty

✓

SaaS Platform

$500/mo per franchisee + member subscriptions

✓

Studio Memberships

$250/mo memberships + $45 drop-ins

✓
MomSpace

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Traction & Roadmap

Current Progress

✓

Online Platform Launched

✓

Premium domain "MomSpace.com" acquired ($100k IP Acquisition)

✓

Advisory Board formed, Fortune 500 Experience

Opening flagship Newport, CA location (Q1 2025)

Next 12 Months

Pipeline of 50 Franchisors

Identify strategic investor, acquirer, or SPAC

Fortune 500 Brand Sponsorship

MomSpace

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Why MomSpace Wins

Proven Model

Consolidating one of the fastest growing niche industries

Franchise Experience

Leadership team with Fortune 500 experience scaling franchise operations nationwide

SaaS Platform

Technology-enabled operations with AI assistant, automated scheduling, and member matching

Geolocation

Strategic expansion targeting high-income areas with premium demographic profiles

MomSpace

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Market Validation

Fragmented Competitor traction

Sole operators have approximately locations opening nationwide, showing sustainable demand.

Clinical need

Pediatric and OB clinicians report high rates of postpartum anxiety; guided peer groups reduce overload.

Post Covid Catagory Gap

Post Covid: Parents require controlled daily sanatized play enviroments vs public play spaces of the past

Demand proven

Competitor single-unit 2023 gross case approximately $459k.

MomSpace

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Page 9

3-Year Projection

Franchisee Financial Projections

Category
Y1
Y2
Y3
Revenue
$375,000
$495,000
$621,000
Royalty (7%) + Marketing (2%) + SaaS
(39,750)
(50,550)
(61,890)
Gross Profit
335,250
444,450
559,110
Fixed Operating Expenses (Updated)
(279,000)
(295,000)
(315,000)
Net Operating Profit (before tax)
$56,250
$149,450
$244,110
Net Margin %
15%
30%
39%

Partner's 20% Share (Newport)

Metric
Y1
Y2
Y3
Tot
Partner Share (20%)
$11,250
$29,890
$48,822
$89,962
Cumulative Payout
$11,250
$41,140
$89,962
—
Cumulative ROI vs. $50K Investment
23%
82%
180%
—
Cash-on-Cash Multiple
0.23×
0.82×
1.80×
—
Net Gain after 3 Years
—
—
—
+$39,962 Profit
MomSpace

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Page 10

Market Size

Market Overview

Market Size

US $15.2 Billion

Postpartum Services Market (2025)

Year 3 Target

US $200 Million

10% market capture

30+

Franchise Territories

Target locations identified

$250K

Average Opening Cost

Initial investment

$459K

Average Unit Revenue

Proven revenue model

MomSpace

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Flagship Location Opening: Newport Beach

Newport Beach Exterior

Exterior

Newport Beach Interior

Interior

$250K

Avg Income (1mi)

182K

Population (5mi)

154K

Daytime Pop.

Premium demographic profile with high household incomes and dense young family population—ideal for MomSpace flagship location.

MomSpace

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Page 13

Leadership

Tatyana Biafore

Tatyana Biafore

Founder & CEO

BBA in International Business from Northwood University

Part of startup The Qwik Group (raised $2M+ seed, $150m+ Institutional pipeline)

Experience in brand positioning, operational strategy, and go-to-market execution

Susan Grueneberg, Esq.

Susan Grueneberg, Esq.

Legal Counsel

Band 1 Chambers USA Franchise Law

Global Elite Thought Leader (Who's Who Legal)

California Board Certified Specialist

Former ABA Forum on Franchising Chair

Co-editor, The FTC Franchise Rule (ABA)

Scott Jewett

Scott Jewett

Project Manager

Developed franchise programs for 60+ companies

Advised major brands: Bikram Yoga, West Marine, Yoshinoya, Denny's, Fast Wrap, 20th Century FOX

Supported international franchise expansion into 23 countries

CEO of LINE-X and PAXCON (1999–2006): 647 locations, $160M systemwide sales

MomSpace

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Page 14

Important Disclaimers

Forward-Looking Statements

This presentation contains forward-looking statements regarding future events, financial projections, and business plans. These statements are based on current expectations and assumptions and are subject to risks and uncertainties. Actual results may differ materially from those expressed or implied in these forward-looking statements.

Early-Stage Investment Risk

Investment in early-stage companies involves substantial risk and may result in partial or total loss of investment. Past performance is not indicative of future results. Investors should carefully consider their financial situation and risk tolerance before investing.

No Guarantee of Returns

Projections and financial forecasts presented are estimates only and should not be relied upon as guarantees of future performance. There is no assurance that the company will achieve its stated objectives or that any investment will generate positive returns.

Not an Offer to Sell

This presentation is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy securities. Any such offer will be made only through definitive offering documents and subject to applicable securities laws.

Please consult with legal and financial advisors before making any investment decisions.