Where Mom's Are Meeting

Jan | 2026
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Where Mom's Are Meeting

Jan | 2026
Confidential and Proprietary Information

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The Problem
of new mothers report feeling isolated or alone
moms agree public places are not clean for play
of moms struggle to find local peer support

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The Solution

Physical Studios
Beautifully designed spaces for classes, playdates, and community events

Digital Platform
Connect with moms nearby, join classes, access expert resources 24/7

Expert Network
Lactation consultants, sleep trainers, and wellness coaches on-demand
Designed for ritual and belonging.
Membership drives retention. Drop-ins expand access.

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Digital Platform Architecture
Platform Pillars
Stage-Based Digital "Spaces"
Distinct digital environments aligned to stages of motherhood (prenatal, infant, toddler, beyond), mirroring the physical studio experience and evolving with each mother over time.
Connected Community & Continuity
Ongoing peer connection, discussion, and support that persists beyond classes or locations, enabling long-term engagement rather than time-bound participation.
Personalized Experience Layer
Data-informed recommendations for content, community, and resources based on stage, behavior, and engagement patterns.
Intelligence & Insights Engine
Aggregated, anonymized data used to optimize retention, programming, lifecycle journeys, and future product expansion.
Why It Matters
Physical studios are the front door
The platform is the business
Locations generate signal; the platform compounds value across markets

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Business Model
Digital Platform Revenue (No Physical Studio)
Member Subscriptions: $29/mo for full access to chat and stage-based digital Spaces.
Franchise Fees
$30K initial fee per territory + 6% ongoing royalty
SaaS Platform
$500/mo per franchisee + member subscriptions
Studio Memberships
$250/mo memberships + $45 drop-ins

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Traction & Roadmap
Current Progress
Online Platform Launched
Premium domain "MomSpace.com" acquired ($100k IP Acquisition)
Advisory Board formed, Fortune 500 Experience
Opening flagship Newport, CA location (Q1 2025)
Next 12 Months
Pipeline of 50 Franchisors
Identify strategic investor, acquirer, or SPAC
Fortune 500 Brand Sponsorship

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Why MomSpace Wins
Proven Model
Consolidating one of the fastest growing niche industries
Franchise Experience
Leadership team with Fortune 500 experience scaling franchise operations nationwide
SaaS Platform
Technology-enabled operations with AI assistant, automated scheduling, and member matching
Geolocation
Strategic expansion targeting high-income areas with premium demographic profiles

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Market Validation
Fragmented Competitor traction
Sole operators have approximately locations opening nationwide, showing sustainable demand.
Clinical need
Pediatric and OB clinicians report high rates of postpartum anxiety; guided peer groups reduce overload.
Post Covid Catagory Gap
Post Covid: Parents require controlled daily sanatized play enviroments vs public play spaces of the past
Demand proven
Competitor single-unit 2023 gross case approximately $459k.

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3-Year Projection
Franchisee Financial Projections
Partner's 20% Share (Newport)

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Market Size

Market Size
US $15.2 Billion
Postpartum Services Market (2025)
Year 3 Target
US $200 Million
10% market capture
Franchise Territories
Target locations identified
Average Opening Cost
Initial investment
Average Unit Revenue
Proven revenue model

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Flagship Location Opening: Newport Beach

Exterior

Interior
Avg Income (1mi)
Population (5mi)
Daytime Pop.
Premium demographic profile with high household incomes and dense young family population—ideal for MomSpace flagship location.

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Leadership

Tatyana Biafore
Founder & CEO
BBA in International Business from Northwood University
Part of startup The Qwik Group (raised $2M+ seed, $150m+ Institutional pipeline)
Experience in brand positioning, operational strategy, and go-to-market execution

Susan Grueneberg, Esq.
Legal Counsel
Band 1 Chambers USA Franchise Law
Global Elite Thought Leader (Who's Who Legal)
California Board Certified Specialist
Former ABA Forum on Franchising Chair
Co-editor, The FTC Franchise Rule (ABA)

Scott Jewett
Project Manager
Developed franchise programs for 60+ companies
Advised major brands: Bikram Yoga, West Marine, Yoshinoya, Denny's, Fast Wrap, 20th Century FOX
Supported international franchise expansion into 23 countries
CEO of LINE-X and PAXCON (1999–2006): 647 locations, $160M systemwide sales

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Important Disclaimers
Forward-Looking Statements
This presentation contains forward-looking statements regarding future events, financial projections, and business plans. These statements are based on current expectations and assumptions and are subject to risks and uncertainties. Actual results may differ materially from those expressed or implied in these forward-looking statements.
Early-Stage Investment Risk
Investment in early-stage companies involves substantial risk and may result in partial or total loss of investment. Past performance is not indicative of future results. Investors should carefully consider their financial situation and risk tolerance before investing.
No Guarantee of Returns
Projections and financial forecasts presented are estimates only and should not be relied upon as guarantees of future performance. There is no assurance that the company will achieve its stated objectives or that any investment will generate positive returns.
Not an Offer to Sell
This presentation is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy securities. Any such offer will be made only through definitive offering documents and subject to applicable securities laws.
Please consult with legal and financial advisors before making any investment decisions.