CONFIDENTIAL
Flagship · Newport Beach, CA
Capacity & Revenue Model
A straightforward look at how physical capacity translates to membership structure, revenue, and the path to break-even.
Section 1
Physical Capacity
1,500 sq ft
Studio Size
12–15 moms
Average Class Size
4 blocks
Class Blocks Per Day
5 days
Days Per Week
Weekly Seat Capacity
15 moms × 4 class blocks × 5 days = 300 weekly seat opportunities
Active Member Capacity
Most members attend 1–2 times per week, so the studio comfortably supports 100–150 active members without crowding.
Section 2
Revenue at Different Member Counts
At a $250 average monthly membership:
Active Members
Monthly Recurring Revenue
90 members
$22,500
110 members
$27,500
130 members
$32,500
Section 3
Break-Even Estimate
Simplified monthly operating cost structure:
Break-even at ~92 members
92 members × $250 = $23,000 MRR
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